The Ask

Krupa was tasked with creating brand awareness + building credibility for Kendall Jenner’s 818 Tequila post launch and following media pushback at initial launch across three variations with an emphasis on the brand’s flavor + sustainability initiatives. By introducing the stylized taste and ethos of 818 Tequila to targeted media, 818 Tequila was able to build credibility in the spirits space and awareness of their sustainability practices.

The Results

Krupa successfully overcame media hesitation and built credibility for the brand on taste, sustainable initiatives and positioning Kendall Jenner as stepping into a new role as a female entrepreneur, including Fast Company and Forbes.

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