The Ask
In order to introduce BALMUDA to the U.S. media landscape and consumers, Krupa was tasked to curate and execute a U.S press strategy to launch the brand’s two hero products: Balmuda the Toaster and Balmuda the Kettle. Krupa introduced Balmuda as an innovative brand that offers unique, experience and design-focused products through creative storytelling, strategic product sampling, event curation and paid media strategy.
The Results
Krupa secured top tier press placements totaling over one billion impressions in just the first month of launch. Press highlights include Fortune, Forbes, Martha Stewart Living, Vogue, and more.
