Goop Wellness

The Ask

Krupa Consulting was tasked to launch the goop wellness vertical, including: the goop wellness supplements; launch and manage event press for the inaugural “In Goop Health”; launch goop’s book series, including goop’s Sex book.

The Results

Krupa created a comprehensive PR strategy for the new vertical, which included securing press on a wide range of supplements and products; handling all pre and post-press for In Goop Health, and finally, building momentum around the brand’s book series, utilizing the authors, doctors and experts in their field to drive goop’s the overall message. Press coverage resulted in the New York Times, WSJ Magazine, InStyle, Elle, Harper’s Bazaar, W, Vogue, The Cut, Fast Company, Forbes, Conde Nast Traveler, People Magazine, etc.

People Magazine
Gwyenth Paltrow's Goop is Launching Vitamins