The Ask

Krupa Consulting was tasked to launch the goop wellness vertical, including: the goop wellness supplements; launch and manage event press for the inaugural “In Goop Health”; launch goop’s book series, including goop’s Sex book.

The Results
Securing press on both the brand story and the products, Krupa Krupa secured Secured Vital Farms Founder as a Forbes Small Giants Winner for 2018 which resulted in a Forbes print and online story and speaking opportunities at AgTech Summit and Small Giants Summit. 

We coordinated Krupa created a comprehensive PR strategy for the new vertical, which included securing press on a wide range of supplements and products; handling all pre and post-press for In Goop Health, and finally, building momentum around the brand’s book series, utilizing the authors, doctors and experts in their field to drive goop’s the overall message. Press coverage resulted in the New York Times, WSJ Magazine, InStyle, Elle, Harper’s Bazaar, W, Vogue, The Cut, Fast Company, Forbes, Conde Nast Traveler, People Magazine, etc.

VOGUE_LOGO
People Magazine
Gwyenth Paltrow's Goop is Launching Vitamins
InStyle