The Ask
Krupa was tasked with launching Khloud into the mainstream by positioning it as a leading protein snack brand through high-impact consumer and business press. By tapping into Khloé Kardashian’s influence and executing a founder-led media strategy, Krupa aimed to drive national buzz, validate the product and generate in-store velocity from day one. The team crafted messaging around Khloud’s 7g of protein, clean ingredients and triple-protein innovation, helping establish it as a true category disruptor.

The Results

  • 100+ Press Placements including Vogue, People, Food & Wine, Inc. and The New York Times
  • Positioned Khloud as a leading snack brand in 2,500+ retail doors in just 8 weeks
  • Early sales outpaced projections, with sellouts in days and 150%+ velocity vs. peer brands
Snapshot of an article published in Vogue titled 'Why is Everyone Obsessed with Protein?'
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Snapshot of an article published in The New York Times titled, 'Protein Is in Everything These Days. Even Popcorn.'
New York Times Logo
Snapshot of an exclusive article in People magazine titled, 'Khloe Kardashian Launches Khloud Protein Popcorn That Snackers 'Don't Have to Feel Guilty About'
People Magazine
Snapshot of an article published in Food & Wine titled, "A New Protein Popcorn Just Dropped - and it Comes from Khloe Kardashian
Food & Wine Magazine Logo