The Ask
Krupa was tasked to execute the press launch strategy for KINLÒ, Naomi Osaka’s first brand, a mission-driven skincare brand formulated for melanated skin tones, including the brand’s announcement in Spring of 2021 and full brand launch in Sept, 2021.
The Results
Securing press on both the brand story and the products, Krupa successfully facilitated top tier press within Essence, Allure, Instyle, People Magazine, Elle, Harper’s Bazaar, Oprah and WSJ with a total of over 53 press placements within the brand’s first month.
