The Ask
Born from Spanish expats living in NYC, founders Carmen and Aaron created Mercado Famous as a way to bring their beloved native cuisine and tapas culture to the states. Mercado Famous tapped Krupa to support their launch, tasked with building buzz and drive consumer interest around their must-try Spanish charcuterie while driving home their founder story in the lifestyle and business spaces.

The Results
Through strategic pitching and storytelling, along with sample seeding and product visibility at key culinary events, Krupa developed Mercado Famous into the must-have charcuterie in and beyond launch. Leading into Q4, Krupa paired their earned efforts with plus-up affiliate marketing negotiation and back-end support. This tangibly increased gift guide coverage to direct traffic to their site and, in turn, drive sales.

+93.4% YOY Sales Difference Through PR & Affiliate Strategy