Krupa Consulting was tasked to launch the opening of Milk Bar’s West Coast Flagship bakery in Los Angeles in 2018. Along with launching the brand via traditional earned media for the opening, Krupa was tasked with garnering brand awareness with distinct target audiences in Los Angeles through strategic seedings and events activations.
Through strategic planning and creative yet tactical outreach, Krupa secured Milk Bar’s participation at top-tier moments throughout the year that concluded in a tremendous return that resulted in a 4 hour line on Grand Opening and top sales numbers that continued for weeks. Krupa built brand awareness through celebrity seeding and events, securing Milk Bar at timely top-tier events produced by: Fast Company, REVOLVE, Netflix, ComplexCon, LA Food & Wine, events within media companies such as The Los Angeles Times, E! Entertainment and more.