The Ask
Krupa was tasked to raise Vital Farms’ awareness nationally for their brand standards, simultaneously demystifying confusing labels like cage-free vs. pasture-raised by educating media and consumers, all while resulting in an increase of gross revenue.
Krupa positioned Vital Farms leadership as the go-to experts in the space, reaching consumers through one-on-one media conversations, speaking opportunities, inviting media and influencers to Bullsh*t Free brunches and dinners, sending creative media mailers, and traditional outreach & pitching.
The Results
Securing press on both the brand story and the products, Krupa Krupa secured Secured Vital Farms Founder as a Forbes Small Giants Winner for 2018 which resulted in a Forbes print and online story and speaking opportunities at AgTech Summit and Small Giants Summit. We coordinated media visits to Vital Farms farm & Egg Central Station resulting in stories on Food Tank and New Food Economy. We’ve garnered over 200+MM Impressions, hitting Vital Farms’ 2018 goals of increased household penetration and distribution (up 27%).
