Our Place

The Ask
Our Place launched in 2019 as a mission-driven, direct-to-consumer kitchenware brand. Krupa was tasked with creating and executing the launch press strategy to introduce media to a new kind of cookware, while building founder Shiza Shahid’s profile across the national media landscape.

The Results
Through targeted press outreach and product sampling, Krupa built Our Place into a media darling – securing feature coverage in top tier outlets such as The New York Times, Fast Company, Vogue, Esquire, The Today Show, and more. Coverage ranged from product and lifestyle-focused to business and brand profiles.

Our Place - Vanity Fair
‘Women's rights activist built a cookware empire that pays tribute to her culture’
Our Place - Entrepreneur
Entrepreneur logo
Our Place - T Magazine