The Ask
Krupa was tasked with creating brand awareness for the world’s first non-alcoholic distilled spirit in the U.S., with a hyper-focus on Los Angeles, San Francisco and New York City. By introducing the lifestyle and ethos of Seedlip to targeted media and influencers, Seedlip was able to build an authentic conversation around non-alcoholic spirits and making it a new norm.

The Results

Krupa successfully built Seedlip not only in business and trade press, including Fast Company, The Economist, and Forbes, but also made Seedlip a household name in the lifestyle world with placements such as Vogue, Town & Country, Bon Appetit, Food & Wine, Esquire, Departures and a beautiful profile in Life & Thyme.

Krupa was also responsible for connecting Seedlip with Goldenvoice to create the first No Bar (non-alcoholic bar at Coachella)!