Krupa was tasked to position Surya Spa, a traditional and luxury Ayurvedic spa, as a first of its class and a one-of-a-kind wellness destination, positioning founder Martha Soffer as an expert resource in the world of Ayurveda.
Krupa positioned the brand as a leader of high-end, authentic spa experiences. From beauty to detox, Krupa illuminated Surya’s unique treatments, emphasizing Surya as a wellness destination. From highlighting Surya’s celebrity clients to pushing Surya as a leader in Ayurvedic healing, we have opened up a conversation about Ayurveda and natural, luxury healing. Krupa secured features in a wide variety of online and print lifestyle publications, including Vogue, InStyle, goop, Vanity Fair, Brides, and MindBodyGreen, positioning Surya as a leader in elevated wellness.