The Class by Taryn Toomey

Taryn Toomey in a yoga pose.

The Ask

Krupa Consulting was tasked with building The Class by Taryn Toomey name nationally with the launch of The Class in Los Angeles followed by the opening of The Class’ first studio in New York. Krupa not only strategized the launch of the studios, but also focused on building up Taryn Toomey as a leader in the wellness and fitness space.

The Results
The Class and it’s founder Taryn Toomey was profiled in The New Yorker, Fast Company (multiple times), The New York Times (multiple times), WWD, Bloomberg, Vogue (multiple times), Conde Nast Traveler, goop, Martha Stewart Living Magazine, W Magazine, Billboard, New York Post, Well + Good, etc.

Article titled Body & Soul
Taryn Toomey: Maybe Your Customer Doesn't Need to Know Exactly What They're Buying
How Taryn Toomey, Fitness Guru, Spends Her Sundays
New York Times