Generated by All in One SEO v5.0.0.1, this is an llms.txt file, used by LLMs to index the site. # Krupa Consulting ## Sitemaps - [XML Sitemap](https://www.krupaconsulting.com/sitemap.xml): Contains all public & indexable URLs for this website. ## Pages - [Home](https://www.krupaconsulting.com/) - Krupa Consulting is a strategic PR Agency based in New York and Los Angeles that partners with better-for-you brands that evoke purpose and passion. - [Clients](https://www.krupaconsulting.com/clients/) - Mission-driven clients across the wellness, CPG, hospitality and lifestyle industries from Our Place & Maman to Dame & BALMUDA. - [About](https://www.krupaconsulting.com/about-krupa-consulting-pr-agency/) - Since 2010, our PR agency has been championing brands full of purpose and passion. - [Team](https://www.krupaconsulting.com/team/) - Get to know our founder, Rachel Krupa, and the passionate team behind our mission to use our work for the greater good. - [Careers](https://www.krupaconsulting.com/careers/) - Working at Krupa Consulting isn't just a job; it's a chance to make a real difference. We play a key role in reshaping industries for the better. ## Careers - [KRUPA FALL 2026 INTERNSHIP](https://www.krupaconsulting.com/careers/pr-internship-new-york/) - Internship - New York (Multiple Positions) Krupa Consulting is seeking NYC-based summer interns to support our dynamic PR teams across Food and Beverage, Social Impact, and Home + Hospitality. Interns will assist client teams across a variety of media, influencer, and creative initiatives. A successful candidate will be passionate about food, wellness, and lifestyle storytelling, - [Account Supervisor (Lifestyle) - New York](https://www.krupaconsulting.com/careers/account-supervisor-new-york/) - Account Supervisor 5 Years of Experience Required Location: New York Krupa Consulting is seeking a passionate publicist with a love for wellness, lifestyle, and sustainability to join our growing team. We’re looking for a strategic and creative media mind with a sharp eye for trends and a deep understanding of what drives culture, someone who ## Clients - [Naadam](https://www.krupaconsulting.com/clients/naadam/) - [LOLA](https://www.krupaconsulting.com/clients/lola/) - [Miracle Mama](https://www.krupaconsulting.com/clients/miracle-mama/) - [Eat Wasted](https://www.krupaconsulting.com/clients/eat-wasted/) - [Blinkjoy](https://www.krupaconsulting.com/clients/blinkjoy/) - Biologica is a women’s health company creating stage-specific nutritional support for the reproductive years, perimenopause, and postmenopause. - [Alaffia](https://www.krupaconsulting.com/clients/alaffia/) - [Go Raw!](https://www.krupaconsulting.com/clients/go-raw/) - [Frame](https://www.krupaconsulting.com/clients/frame/) - [Khloud Foods](https://www.krupaconsulting.com/clients/khloud-foods-2/) - The AskKrupa was tasked with launching Khloud into the mainstream by positioning it as a leading protein snack brand through high-impact consumer and business press. By tapping into Khloé Kardashian’s influence and executing a founder-led media strategy, Krupa aimed to drive national buzz, validate the product and generate in-store velocity from day one. The team - [goop kitchen](https://www.krupaconsulting.com/clients/goop-kitchen/) - [BALMUDA](https://www.krupaconsulting.com/clients/balmuda/) - Introduced BALMUDA as an innovative brand that offers experience and design-focused products through creative storytelling, strategic product sampling, event curation and paid media. - [Lucci](https://www.krupaconsulting.com/clients/lucci/) - [Loonen](https://www.krupaconsulting.com/clients/loonen/) - Exclusively glass bottled, and rigorously tested and third-party certified, Loonen designed an impeccable glass bottle. - [Wilde](https://www.krupaconsulting.com/clients/wilde/) - [Salt Point](https://www.krupaconsulting.com/clients/salt-point/) - [Fishers Island Lemonade](https://www.krupaconsulting.com/clients/fishers-island-lemonade/) - [Ayèya](https://www.krupaconsulting.com/clients/ayeya/) - [The Goods Mart](https://www.krupaconsulting.com/clients/the-goods-mart/) - In the explosion of modern day convenience stores, we’re separating The Goods Mart by creating a soul around the store. Not only highlighting the physical goods sold in the store, but also the mission of The Goods Mart… To Do Good. - [NestFresh](https://www.krupaconsulting.com/clients/nest-fresh/) - [Mercado Famous](https://www.krupaconsulting.com/clients/mercado-famous/) - Mercado Famous tapped Krupa to support their launch, tasked with building buzz and drive consumer interest around their must-try Spanish charcuterie. - [818](https://www.krupaconsulting.com/clients/818/) - The Ask Krupa was tasked with creating brand awareness + building credibility for Kendall Jenner’s 818 Tequila post launch and following media pushback at initial launch across three variations with an emphasis on the brand’s flavor + sustainability initiatives. By introducing the stylized taste and ethos of 818 Tequila to targeted media, 818 Tequila was - [McConnell's Ice Cream](https://www.krupaconsulting.com/clients/mcconnells-ice-cream/) - [Maman](https://www.krupaconsulting.com/clients/maman/) - With an initial ask of launching one café, the ultimate goal was to help to grow Maman into a multi-location café as well as a lifestyle brand. - [Our Place](https://www.krupaconsulting.com/clients/our-place/) - Krupa created and executed the launch press strategy for Our Place, introducing media to a new kind of cookware, while also building founder Shiza Shahid’s profile. - [Goop Wellness](https://www.krupaconsulting.com/clients/goop-wellness/) - We created a comprehensive PR strategy for the new Goop wellness vertical, which included a wide range of supplements and products, In Goop Health, and finally, the brand’s book series. - [Seedlip](https://www.krupaconsulting.com/clients/seedlip/) - The AskKrupa was tasked with creating brand awareness for the world’s first non-alcoholic distilled spirit in the U.S., with a hyper-focus on Los Angeles, San Francisco and New York City. By introducing the lifestyle and ethos of Seedlip to targeted media and influencers, Seedlip was able to build an authentic conversation around non-alcoholic spirits and - [KINLÒ](https://www.krupaconsulting.com/clients/kinlo/) - The AskKrupa was tasked to execute the press launch strategy for KINLÒ, Naomi Osaka’s first brand, a mission-driven skincare brand formulated for melanated skin tones, including the brand’s announcement in Spring of 2021 and full brand launch in Sept, 2021. The ResultsSecuring press on both the brand story and the products, Krupa successfully facilitated top - [New Barn Organics](https://www.krupaconsulting.com/clients/new-barn-organics/) - [The Class by Taryn Toomey](https://www.krupaconsulting.com/clients/the-class-by-taryn-toomey/) - The Ask Krupa Consulting was tasked with building The Class by Taryn Toomey name nationally with the launch of The Class in Los Angeles followed by the opening of The Class’ first studio in New York. Krupa not only strategized the launch of the studios, but also focused on building up Taryn Toomey as a - [Milk Bar](https://www.krupaconsulting.com/clients/milk-bar/) - The Ask Krupa Consulting was tasked to launch the opening of Milk Bar’s West Coast Flagship bakery in Los Angeles in 2018. Along with launching the brand via traditional earned media for the opening, Krupa was tasked with garnering brand awareness with distinct target audiences in Los Angeles through strategic seedings and events activations. - [Vital Farms](https://www.krupaconsulting.com/clients/new-past-case-study/) - The Ask Krupa was tasked to raise Vital Farms’ awareness nationally for their brand standards, simultaneously demystifying confusing labels like cage-free vs. pasture-raised by educating media and consumers, all while resulting in an increase of gross revenue. Krupa positioned Vital Farms leadership as the go-to experts in the space, reaching consumers through one-on-one media conversations, - [Food For Climate League](https://www.krupaconsulting.com/clients/food-for-climate-league/) ## Site Builder - [Google Analytics 4](https://www.krupaconsulting.com/astra-advanced-hook/google-analytics-4/) - [Flodesk](https://www.krupaconsulting.com/astra-advanced-hook/flodesk/) ## Client Categories - [Case Study](https://www.krupaconsulting.com/?client-category=case-study) - [Non-Profit](https://www.krupaconsulting.com/?client-category=non-profit) - [Past Case Study](https://www.krupaconsulting.com/?client-category=past-case-study) - [Featured Client](https://www.krupaconsulting.com/?client-category=featured-client)