We want to use our voices as publicists to do good in the world.
With her finger on the pulse of better-for-you brands, Rachel Krupa is changing the conversation of what it means to be a PR agency. Founder of Krupa Consulting, which launched in 2010, and clean-convenience store concept The Goods Mart, which opened its doors in 2018, Rachel’s 20+ year PR tenure—think D.C. politics, major league baseball, working for 5 years with PR veteran Lizzie Grubman, and opening Berk Communication’s first West Coast office—has made her a force in the food and wellness industries, navigating brands within the culinary, hospitality and wellness landscapes.
As the founder of The Good’s Mart, Rachel has deep insights into a brand’s success from price point to packaging to marketing language that truly works (and sometimes doesn’t). The Goods Mart gives her and the Krupa Consulting team a unique advantage in crafting strong storytelling, strategic social consciousness, and intentional partnerships.
Rachel’s work as a leader in cleaner food and wellness iterations has garnered her features in Fast Company, Marie Claire, New York Times, and Vogue, among others. Rachel has graced Create & Cultivate’s annual list of forward-thinking women and she is an advisor for Food Tank and New American Kitchen.
“I love working with mission-driven brands that are using food/beverage as a catalyst for environmental change and, of course, getting to eat the best snacks and foods around.”
“I am inspired about working with better-for-you clients that share values similar to my own. It creates a sense of alignment between my personal beliefs and professional responsibilities, making the work we do at Krupa so rewarding!”
“Working with Krupa, I’m given the opportunity to use my creativity and help our brand showcase all the good things our clients are doing. Nothing is more inspirational than hearing the missions of the founders and entrepreneurs we work with every day.”
“I am inspired by working with sustainable and better-for-you brands that are making a positive change within the food and beverage space. I am grateful to be a part of a hard-working, supportive, and passionate team that makes coming to work each day both exciting and fulfilling.”
“Our clients are wholeheartedly all in with not only making a difference, but also changing the way our world works — the paradigms of wellbeing, how we care for our Earth, the food system, and how we build companies from the ground up in ethical, inclusive ways. I am deeply grateful for my experiences of working with and writing alongside such inspiring humans.”
“I find inspiration in uplifting the unique stories of our clients and witnessing them strive to make a difference.”
“I am motivated and passionate about working with better-for-you brands and positive and supportive people. The energy at Krupa inspires me to work hard and to do my best, every single day.”
“I am inspired by working with founders who care, and brands that are committed to doing better for you and the planet. We’re part of building each product—whether that’s mission-driven cookware, a groundbreaking mental health platform, or a life-changing chocolate chip cookie—and it’s exciting and fulfilling to be able to introduce these brands to the world.”
“When you represent a brand with a mission, your work becomes a powerful catalyst for change. At Krupa, you get the opportunity to be part of something bigger than yourself!”
“I am inspired by working with clients who are bringing positive change and delicious fun to the food and beverage world. At Krupa, introducing these better-for-you brands alongside such a hardworking and passionate team makes every day fulfilling.”