We want to use our voices as publicists to do good in the world.

With her finger on the pulse of better-for-you brands, Rachel Krupa is changing the conversation of what it means to be a PR agency. Founder of Krupa Consulting, which launched in 2010, and clean-convenience store concept The Goods Mart, which opened its doors in 2018, Rachel’s 20+ year PR tenure—think D.C. politics, major league baseball, working for 5 years with PR veteran Lizzie Grubman, and opening Berk Communication’s first West Coast office—has made her a force in the food and wellness industries, navigating brands within the culinary, hospitality and wellness landscapes.

As the founder of The Good’s Mart, Rachel has deep insights into a brand’s success from price point to packaging to marketing language that truly works (and sometimes doesn’t). The Goods Mart gives her and the Krupa Consulting team a unique advantage in crafting strong storytelling, strategic social consciousness, and intentional partnerships.

Rachel’s work as a leader in cleaner food and wellness iterations has garnered her features in Fast Company, Marie Claire, New York Times, and Vogue, among others. Rachel has graced Create & Cultivate’s annual list of forward-thinking women and she is an advisor for Food Tank and New American Kitchen.

Julia Adkerson Pena
Julia Adkerson Peña (LA)

“I am inspired by the incredible people we get to work with who are behind the brands that actually matter — setting out to make a difference in the world of consumerism whether it be from their supply chain, to the quality and conscious ingredients they putting out into their products for the benefit of their consumers or the environment.”

Kirsten Anderson (CO)

“I love working with mission-driven brands that are using food/beverage as a catalyst for environmental change and, of course, getting to eat the best snacks and foods around.”

Jasmine Ferrell
Jasmine Ferrell (NY)

“Working with Krupa, I’m given the opportunity to use my creativity and help our brand showcase all the good things our clients are doing. Nothing is more inspirational than hearing the missions of the founders and entrepreneurs we work with every day.”

Maddie Klutch (NY)

“I’m inspired by my clients + their mission-driven brands as they strive for inclusivity and sustainability!”

Tanja Krupa (NY)

“Our clients are wholeheartedly all in with not only making a difference, but also changing the way our world works — the paradigms of wellbeing, how we care for our Earth, the food system, and how we build companies from the ground up in ethical, inclusive ways. I am deeply grateful for my experiences of working with and writing alongside such inspiring humans.”

Aileen Leon (NY)

“I am motivated by all the mission-driven brands we get to work with every single day. Knowing that we get to work with inclusive brands that want to truly make a difference in the world through their better-for-you products and inspiring founder stories is what drives me to always strive for greatness at Krupa.”

Gaby Provenzano
Gaby Provenzano (LA)

“I’m inspired by the founders we get to work with every day. Everyone comes from an inspiring background that has gotten them where they are today–creating products that make us better people while driving missions they’re passionate about.”

Kelsy Ralph (LA)

“What inspires me most about my clients are the stories that got them to where they are today. All of our clients are incredible and some of the best brands and founders out there, but it’s the journey, adversity and perseverance each of them has endured to get to the brands we know and love today that motivates me!”

Kaylee Richards (LA)

“I’m inspired by getting to work with people who want to make a difference in our world. Our clients truly want to make the world and people’s lives better, and I love getting to be a part of each of their missions.”

Camille Rogers
Camille Rogers (NY)

“I find inspiration in uplifting the unique stories of our clients and witnessing them strive to make a difference.”

Claudette Sariya
Claudette Sariya (NY)

From the inspiring founders behind the brands we work with, to our brilliant, female-led team, I know that every person I get to work alongside is passionate about improving health, wellness and the way we live our lives. The impact we have as a team extends far beyond our client work as well—through fundraisers, our Inspire program, and internal team Tune-Ins, we’re able to bring attention to and help causes we care about. We are able to empower ourselves and each other in every way—and that’s what inspires me most about working at Krupa.”

Meredith Sherbin (NY)

“I am motivated and passionate about working with better-for-you brands and positive and supportive people. The energy at Krupa inspires me to work hard and to do my best, every single day.”

Zoe Shirken (LA)

“I feel so fortunate to work with inspiring people who create products that matter, brands I believe in, and whose authentic missions make positive impacts in the world⁠—whether that be on an individual wellness level or a global environmental scale. Every day I am energized by our clients’ dedication to conscious living as well as by the personalized holistic approach that our Krupa team takes with each and every client.”

Meredith Sidman
Meredith Sidman (NY)

“I am inspired by working with founders who care, and brands that are committed to doing better for you and the planet. We’re part of building each product—whether that’s mission-driven cookware, a groundbreaking mental health platform, or a life-changing chocolate chip cookie—and it’s exciting and fulfilling to be able to introduce these brands to the world.”

Vivian Sulliman (LA)

“It is fulfilling to work with mission-driven brands that are focused on improving people’s lives and helping our planet heal. Their campaigns inspire me to work hard daily and spread positivity to others.”