Our mission is to use our work for the greater good.
Rachel Krupa has her finger on the pulse of better-for-you brands and is the founder of Krupa Consulting, which launched in 2010. She is also the founder & CEO of the better-for-you convenience store concept The Goods Mart, which opened its doors in 2018. Rachel’s 20+ year PR tenure has made her a force in CPG and with brands in culinary, hospitality, and wellness that are transforming their industries. Among other brands, she has launched Thrive Market, Goop’s Wellness Vertical, La Colombe, and Our Place.
Inside The Goods Mart
Through founding The Goods Mart, Rachel has gained invaluable insights into the anatomy of brand success. With her background, she provides a distinct edge to our PR with insider market knowledge, operational know-how and on-the-ground retail experience.
A Leader in Food, Wellness, and Media
Her work has appeared in Fast Company, Marie Claire, Vogue, and The New York Times. She’s on Create & Cultivate’s list of trailblazing women. Rachel also advises Food Tank and New American Kitchen, and is a Today Show contributor.
“I love working with mission-driven brands that are using food/beverage as a catalyst for environmental change and, of course, getting to eat the best snacks and foods around.”
“Working with Krupa, I’m given the opportunity to use my creativity and help our brand showcase all the good things our clients are doing. Nothing is more inspirational than hearing the missions of the founders and entrepreneurs we work with every day.”
“Through Krupa, I have the privilege of working with some of the most inspiring and groundbreaking brands in their respective industries, and I couldn’t feel more lucky. Getting to work side-by-side with these industry leaders, along with the incredible Krupa team, to elevate brands and products that are truly making a difference is the best motivator and what makes this work so fulfilling.”
“It’s a real privilege to support the many wonderful emerging food and wellness brands we work with at Krupa. Every one of the founders and teams we get to call clients have a powerful mission to guide them and a unique story to tell, it’s incredible motivating and inspiring!”
“Working alongside like-minded, driven and changemaking founders and brands inspires me daily at Krupa. I’m continually impressed by the impact our clients have on their industries and feel grateful to help tell and amplify their stories to the world!”
“I am motivated and passionate about working with better-for-you brands and positive and supportive people. The energy at Krupa inspires me to work hard and to do my best, every single day.”
“I am inspired by working with founders who care, and brands that are committed to doing better for you and the planet. We’re part of building each product—whether that’s mission-driven cookware, a groundbreaking mental health platform, or a life-changing chocolate chip cookie—and it’s exciting and fulfilling to be able to introduce these brands to the world.”